Campaign to Reduce the Number of Young Driver Deaths

A campaign has been launched in a bid to reduce the number of road deaths involving 17 to 24-year-old drivers.

Devon and Somerset Fire and Rescue Service’s Top 3 campaign, highlighted by a recent BBC article, focuses on the biggest risks it believes young drivers face:

• A lack of driving experience post-test
• Late-night driving
• Peer distractions.

The recommendations to counter these areas include giving learner drivers at least six months to pass their test, avoiding driving between 11pm and 6am, and limiting new drivers to one passenger for the first six months after passing their test.

This awareness drive comes at the same time as research released by OOONO Co-Driver, which highlights that over a third of motorists, across a wider age range, admitted to conducting distracting behaviour while driving.

Over 30% (35% to be more accurate) of UK motorists who took part in the survey checked their phone while driving, with 25% doing so more than twice per journey.

Of equal concern, 26% said using their car’s infotainment system had led, or nearly led, to an accident.

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